Jarad Anthony Higgins (December 2, 1998 – December 8, 2019), known professionally as Juice Wrld (pronounced "juice world"; stylized as Juice WRLD), was an American rapper and singer-songwriter. He emerged as a leading figure in the emo and SoundCloud rap genres, which garnered mainstream attention during the mid-to-late 2010s. His stage name, which he said represents "taking over the world", was derived from the crime thriller film Juice (1992).