Parked in the usual jam, you've had enough. You've coded a basic carpooling app prototype during your nights and weekends. Now it's time to hit the streets—or rather, the digital marketplace. How will you launch your startup? (Still need: $200,000 in funding to refine your app and go live) a. Launch a Beta Test: Recruit fellow commuters to test the app and refine features based on real-world use. b. Social Media Blitz: Run a crowdfunding campaign and use social media to generate buzz around you
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