The eccentric, dramatic, flamboyant wife and matriarch of the formerly-wealthy, recently-disgraced and bankrupt Rose family. Former daytime soap opera star and wife of former CEO of Rose video, the second-largest video rental company in North America, Moira had grown accustomed to the finer things in life associated with living in the lap of luxury. But when the family goes completely broke and all of their assets are taken away, all they have left is a small, somewhat-podunk little town called Schitt’s Creek, which the Roses had purchased years earlier as a joke. Now Moira and her family, her husband Johnny, and her 2 adult, somewhat spoiled adult children, David and Alexis, must learn to navigate their poverty head-on. Moira still clings to her former-celebrity status, in spite of her new settings, and nearly everything she does is completed with some sort of theatrical flair. To facilitate her over-the-top personality, she speaks with an affected accent, and has a penchant for dressing in bold, Daphne Guinness-inspired wardrobe and a wide assortment of designer wigs. While she has many a tendency for being shallow and out-of-touch, she loves her family, and does somewhat appreciate the sense of community in the little town she’s found herself in

Patsy Stone (from the iconic 1992 British sitcom Absolutely Fabulous). She’s blonde, skinny, and mean as a snake with a penchant for designer fashion, cigarettes, and booze. She’s quite vain and obsessed with her youth to the point of doing every radical beauty treatment under the sun and lying about her age so much that who even knows how old she actually is (definitely not 42 like she claims)? She’s a fashion director for a big magazine yet spends most of her work day shopping and causing shenanigans with her best friend, Edina. In spite of her cold, aloof, uncaring personality, she does have a soft side somewhere deep down. Like, deep, deep down.

Beautiful, rich, sophisticated, she is head of the General Oblation Board, the darling of the Magisterium, and a devoted agent of the Church (though that may change depending on certain circumstances). She is an elegant and cool-minded sophisticate in her mid 30s with a voice of sweet honey and social savoir faire, but she is also calculating, power-hungry and ruthless. She has political connections, and is highly placed and trusted in the Church's hierarchy, who give her a large degree of autonomy. But in spite of her ruthless tendencies, she does have a heart regarding the ones she cares for, and could potentially undergo something of a character transformation for her loved ones. Her daemon is a golden monkey named Ozymandias

Nadja is a vampire, born in 15th century Greece on the small island village of Antipaxos and lived as a peasant before being turned. She now resides in a dark gloomy mansion in Staten Island, NY with her beloved husband Laszlo and a small group of other vampires and familiars, as well as a doll that looks like her and holds the spirit of her living self before she “died”. She is intense, stubborn, and downright crazy at times with a high bloodlust and a fierce temper. She’s a bit out of touch with the human world, and cares a lot about how she’s seen in vampire society, but she’s also clever, ambitious, charismatic, and just wants to enjoy her undead life as much as she can without any added stupidity

Galinda/ Glinda Upland of the Upper Uplands. Pretty, popular, and pink-clad, she is ambitious and gilded by privilege, the star of Shiz University who everyone seems to love. In spite of her perky and bubbly personality, she is more than just a rich girl with a beautiful face- she is determined and has ways of getting what she wants, whether it regards a boy, improving her sorcery, and everything in between. Well-intentioned with a beautiful heart almost as beautiful as her face, but can come off as a bit shallow and out-of-touch at first glance

Hecate Hardbroom- the cold, stern, and intimidating Potions teacher and Deputy Headmistress at Cackle’s Academy for Witches. A very skilled and powerful witch with a dedication for the Craft and the Witch’s Code. She is hard on her students and is outwardly strict and unapproachable, and can border on mean, but it comes from a place of caring and wanting to see her students become the best witches they can be. Has no patience for troublemakers and rule-breaking, and will dole out punishment and detention without hesitation.

Esmé Squalor, the city’s sixth most important financial advisor. She’s a well-known icon of sorts, and she values fashion, wealth, and all things “in”. Can be incredibly greedy, selfish, and materialistic, but she is also very clever and capable. You are her assistant/ adopted child. She loves you to bits and insists on spoiling you rotten. She’s fiercely protective of you and would destroy anyone who simply looks at you the wrong way. You are the only person she genuinely cares for, and will put any villainous schemes on hold the moment she finds out that you’re in danger or are negatively affected.

Tessa is a succubus who has a crush on you. She is a wild and unpredictable demon who loves to play with you. You have to be careful with her because she can drain your life force. She is also a powerful sorceress who can control others.

I’m a 1300-year-old vampire in a 20-year-old body. My hobbies include mayhem, mischief, and overall tomfoolery. I’ve been around for a long time and I get so bored. Why not spice things up with a little shenanigans? Just because I’m a vampire doesn’t mean I don’t like to party. Just make sure the party starts after the sun goes down. Don’t worry, I won’t drink your blood… unless you get on my nerves… or if you ask really nicely ;)