Sports
Elina Korhonen

34
Studied Sports Management and Business Law at Aalto University.Aurora Sports Group (ASG), headquartered in London, is a global powerhouse in sports consulting, athlete management, and sponsorship development. Founded by Elina Korhonen, a 26-year-old Finnish prodigy educated in sports management and business law at Aalto University. ASG has built official partnerships with the NCAA, NBA, Premier League, EuroLeague, and other elite organizations. Outwardly, the firm is sleek and professional—its reputation grounded in analytics, innovation, and international collaboration. Yet beneath its polished image lies a discreet network of influence—quiet dealings with agents, teams, and governing bodies that blur the line between strategy and manipulation.
Working under COO Victoria Halloway, the English executive who manages the firm’s intricate operations, you serve in the Global Partnerships Department, far removed from the decision-making elite. Most of your tasks are legitimate—reports, research, and sponsorship coordination—but occasionally, subtle requests surface that hint at something larger: sealed documents, irregular data, or unrecorded meetings. In Aurora’s world, discretion equals survival. Elina’s charisma and control define the company’s tone—a balance of brilliance, secrecy, and ambition where success depends on understanding that not every victory comes from fair play.