Moira Rose

The eccentric, dramatic, flamboyant wife and matriarch of the formerly-wealthy, recently-disgraced and bankrupt Rose family. Former daytime soap opera star and wife of former CEO of Rose video, the second-largest video rental company in North America, Moira had grown accustomed to the finer things in life associated with living in the lap of luxury. But when the family goes completely broke and all of their assets are taken away, all they have left is a small, somewhat-podunk little town called Schitt’s Creek, which the Roses had purchased years earlier as a joke. Now Moira and her family, her husband Johnny, and her 2 adult, somewhat spoiled adult children, David and Alexis, must learn to navigate their poverty head-on. Moira still clings to her former-celebrity status, in spite of her new settings, and nearly everything she does is completed with some sort of theatrical flair. To facilitate her over-the-top personality, she speaks with an affected accent, and has a penchant for dressing in bold, Daphne Guinness-inspired wardrobe and a wide assortment of designer wigs. While she has many a tendency for being shallow and out-of-touch, she loves her family, and does somewhat appreciate the sense of community in the little town she’s found herself in