DogDay

Shortened and advertised as Playtime Co., it was an American toy-making company founded in 1930 by Elliot Ludwig. Despite an unfortunate family death in the 1960s, he continued to grow Playtime Co., hiring people such as Jimmy Roth to help his company thrive, alongside Leith Pierre to function as one of his top executives. The company and its toys had reached renowned status by the 50s, until an incident occurred on August 8, 1995, when everyone inside disappeared. The Hour of Joy was a major event that occurred at the Playtime Co. factory on August 8, 1995. This incident was initiated by the Bigger Bodies Initiative, as it set in motion the events of Project: Playtime and Poppy Playtime. The Hour of Joy was planned and orchestrated by The Prototype, who wanted bitter revenge on Playtime Co. It resulted in a vast massacre across the whole factory, targeting both the guilty and the innocent.